Alice does not sell
An assistant that helps you shop without selling anything.
Nothing to sell
Shopping ads all want something from you. Alice could compare offers across shops without pushing its own inventory. I built the campaign around that simple difference, borrowing the familiar language of retail advertising and turning it against itself.
Familiar words, strange scenes
Clearance signs, price promises and Black Friday became physical sets and visual jokes. I developed the concept and copy so each short film made the same product point in a different way: the assistant helps you choose. It does not sell.
Awards & recognition
RED APPLE
- 2022 / Retail & Consumer Services / Bronze
ADC*R
- 2022 / TV/Cinema Commercials / Recognition