Sounds Easy
A speech-practice experience with Alice: songs, stories and games for eight difficult sounds.
More than an answer
How could Alice become useful beyond answering questions? Sounds Easy turns a voice assistant into a playful speech-practice companion. Children practise eight difficult sounds through songs, stories and games developed with speech therapists.
Building the experience
I designed and ran a three-day workshop to find the audience, idea and interaction mechanics. I then carried the creative vision through development: the tone of voice, scenarios and ways to keep practice inviting. The project uses Alice’s voice technology to make speaking part of the experience itself.

A cast to practise with
The Fixies were joined by four original characters, voiced by popular musicians. I developed their personalities and scripts: each character needed a distinct way of encouraging children, responding to mistakes and keeping a conversation going. The complete experience included over 2,500 written and recorded lines.
The four characters below are one part of the wider service, each built around a particular sound.

Neima
Practising “Z”
A curious traveller voiced by Katya IOWA. Neima encourages children to explore languages and practise the “Z” sound.

Bravobis
Practising “TS”
A born performer voiced by Daniel Joy Harper of Quest Pistols Show. Bravobis helps children speak up and practise “TS”.

Knizhulya
Practising “S”
A book lover voiced by Open Kids. Knizhulya makes reading part of the adventure and helps children practise “S”.

Bezoshibka
Practising “SH”
A character who loves words and getting them right, voiced by Maksim Svoboda. Bezoshibka helps children practise “SH”.
Awards & recognition
EPICA
- 2020 / Personal Electronics & Devices / Silver
- 2020 / Online & Mobile services / Silver
ONE SHOW
- 2021 / Use of Smart Devices & Voice Assistants / Recognition
- 2021 / Digital Craft / Recognition
GOLDEN DRUM
- 2021 / Health & Wellness Tech / Silver
- 2021 / Use of Technology / Recognition
Webby
- 2021 / Voice Skill / Recognition
ADC*E
- 2021 / Best Use of Technology / Bronze
RED APPLE
- 2021 / Game & Apps / Gold
- 2021 / Creative Use of Technology / Silver
- 2021 / Silver / Mobile / Silver
- 2021 / Creative Use of Data & AI / Bronze
ADC*R
- 2021 / Digital service experience / Bronze
- 2021 / Best Use of Technology / Recognition
- 2021 / Social Responsibility campaign / Recognition