All work
Project film

Sounds Easy

A speech-practice experience with Alice: songs, stories and games for eight difficult sounds.

More than an answer

How could Alice become useful beyond answering questions? Sounds Easy turns a voice assistant into a playful speech-practice companion. Children practise eight difficult sounds through songs, stories and games developed with speech therapists.

Building the experience

I designed and ran a three-day workshop to find the audience, idea and interaction mechanics. I then carried the creative vision through development: the tone of voice, scenarios and ways to keep practice inviting. The project uses Alice’s voice technology to make speaking part of the experience itself.

Sounds Easy voice interaction with Alice

A cast to practise with

The Fixies were joined by four original characters, voiced by popular musicians. I developed their personalities and scripts: each character needed a distinct way of encouraging children, responding to mistakes and keeping a conversation going. The complete experience included over 2,500 written and recorded lines.

The four characters below are one part of the wider service, each built around a particular sound.

Neima — Sounds Easy character artwork

Neima

Practising “Z”

A curious traveller voiced by Katya IOWA. Neima encourages children to explore languages and practise the “Z” sound.

Bravobis — Sounds Easy character artwork

Bravobis

Practising “TS”

A born performer voiced by Daniel Joy Harper of Quest Pistols Show. Bravobis helps children speak up and practise “TS”.

Knizhulya — Sounds Easy character artwork

Knizhulya

Practising “S”

A book lover voiced by Open Kids. Knizhulya makes reading part of the adventure and helps children practise “S”.

Bezoshibka — Sounds Easy character artwork

Bezoshibka

Practising “SH”

A character who loves words and getting them right, voiced by Maksim Svoboda. Bezoshibka helps children practise “SH”.

Awards & recognition

EPICA

  • 2020 / Personal Electronics & Devices / Silver
  • 2020 / Online & Mobile services / Silver

ONE SHOW

  • 2021 / Use of Smart Devices & Voice Assistants / Recognition
  • 2021 / Digital Craft / Recognition

GOLDEN DRUM

  • 2021 / Health & Wellness Tech / Silver
  • 2021 / Use of Technology / Recognition

Webby

  • 2021 / Voice Skill / Recognition

ADC*E

  • 2021 / Best Use of Technology / Bronze

RED APPLE

  • 2021 / Game & Apps / Gold
  • 2021 / Creative Use of Technology / Silver
  • 2021 / Silver / Mobile / Silver
  • 2021 / Creative Use of Data & AI / Bronze

ADC*R

  • 2021 / Digital service experience / Bronze
  • 2021 / Best Use of Technology / Recognition
  • 2021 / Social Responsibility campaign / Recognition

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