PromptHub
Prompts, creative challenges and a community of 25,000.
A place to start
What do you ask an AI when it can do almost anything? PromptHub gives people something concrete to try: a useful prompt, a character to talk to or a creative challenge. I named the product and shaped its positioning, creative direction and voice.
From browsing to doing
I worked on prompt descriptions, calls to action and the handoff into Alice AI. We added Characters and Research categories and introduced clarifying questions at the start of a chat. Following the product and communication changes, the reported share of visitors continuing into chat rose from 3% to 22%.
A brief worth answering
I developed challenges, wrote briefs and judging criteria, and coordinated juries and communications. Eight challenges received more than 800 entries in 2025; a further five in spring 2026 received 825.
The programme ranges from remaking films and inventing board games to explaining science. For Make Art Come Alive, participants used Alice AI to animate artworks from Russian museums for Museum Night. A defined task gives people a reason to learn the tool and share what they make.
Beyond the website
We also launched @prompthub_yndx on Telegram. I shaped its editorial direction, content and audience development. The channel grew to around 25,000 subscribers in a year, extending PromptHub through practical ideas, examples and invitations to take part.
Keeping it useful
Before launch, I built an AI-assisted workflow to prepare 1,000 editorial prompts and illustrations. I later developed workflows for moderation, validation, weekly selections and description rewriting. By 2026, the system was processing around 200 new user prompts a day.