Workbooks with cheat-prompts
36 study prompts, made into school workbooks.
AI, in the margins
We put 36 practical YandexGPT prompts inside real school workbooks. Instead of explaining prompt engineering, the pages showed students something they could try for their next assignment. I developed the concept, pitch, name and prompts, and worked with the Crowd team to validate them.
Three weeks to September 1
We took the idea from concept to launch in three weeks for the start of the school year. The workbooks were available in Yandex stores; the landing page and campaign brought their contents online. I shaped the launch communications and wrote the film.
A notebook at city scale
For the CG film, I turned Moscow’s book-shaped buildings on Arbat into oversized workbooks. Coverage reached 3.5 million people; 78% of the comments analysed in the project review were positive.
Awards & recognition
RED APPLE
- 2023 / Best Use of Promo / Bronze
- 2023 / New Realities / Recognition
- 2023 / Best Use of Content / Recognition
- 2023 / Non-digital branded content / Recognition
ADC*R
- 2023 / Use of brand experience and activation / Silver
- 2023 / New use of media / Bronze
- 2023 / Customer experience / Recognition
White Square
- 2023 / Branded Content / Gold
- 2023 / From Online to Offline Projects / Silver
- 2022 / Brand Experience / Bronze
MIXX
- 2023 / New Media / Silver
- 2023 / Awareness Campaign / Silver
- 2023 / Innovative Creative Technologies / Silver
- 2023 / Best Use of Branded Content / Recognition